Instagram is an online mobile application that is necessary for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter includes fast become a extraordinarily preferred social media tool. Instagram was originally developed so that people could apply different filters to photographs that they taken on their phones and would allow them to easily upload and share these photos with friends (or account followers) while using Instagram application. More recently video was introduced to Instagram it can certainly be uploaded, but Instagram video footage are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per calendar day.
The account is ‘free’ to set up so there are low barriers to your path.
It can be a medium that permits for easy sharing of content 24 hours a day.
What kind success have businesses achieved using Instagram?
Businesses for Levis, L’oreal and a others happen to able to employ a the tool to:
To increase awareness of their products and services.
To increase brand recognition.
To showcase their community and pro bono work to inspire and attract prospects to engage their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram tends to be particularly popular with product based businesses considering its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is they the application allows for photos to posted and shared folks either wearing or making use of these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as little business businesses tend to be able to leverage the vitality of Instagram to engage their clients. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through the use of attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of folks that following their Instagram bank account. This ‘influencer’ group means that there are some eyeballs there ready notice your products and services. The audience has now been designed for you. The engagement has now been formed and tapping into this manual your product uploaded onto their Instagram feed or featured with a blogger or popular Instagram account holder will aid you to expand your audience quicker. Therefore taking period to identify key ‘influencers’ in your industry as well as the you can tap into this is important.
Hashtags – What agent?
How do they be used to increase business exposure?
I claim that if you have an interest in getting onto Instagram you take the time up front doing your Hashtag look into. Hashtags are tags that you can add in a caption of an image that you upload. Moves through a hashtag you have to have use the # symbol at best of the tag and thereafter add a keyword or several keywords without spaces after the hash representation. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Most likely already know hashtags that they are also popular on Twitter consume the you aren’t take a look online to discover some samples of how that you use them. The reason of the hashtag is to tag your photo the subject or topic category that is ‘searchable’ or ‘popular’ on buy instagram likes.